Napster and Circuit City team up for music downloads

April 23, 2007 · Filed Under Music News

Circuit City Store Inc. and Napster Inc. have teamed up to offer a new digital music service cleverly called “Circuit City + Napster.” (I wonder how many marketing gurus it took to come up with that one.) The new service, which starts this coming Sunday, will give consumers unlimited downloads for $14.95 per month or 99 cents per download.

It’s hard to imagine what exactly Circuit City + Napster’s competitive advantage is here. With iTunes already deeply entrenched in the online downloading business, this looks like a pretty desperate attempt by Circuit City to become more relevant. I just don’t understand why someone would choose to go with the new service over Napster.

Full Story Via bloggingstocks.com